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Program objectives

  • To impart in-depth knowledge of sales and marketing theories and practices
  • To develop competence for effective market planning and execution
  • Inculcate the habit of finding ways and means of building effective response
  • To groom for bigger responsibilities in sales and marketing functions
  • Prepare for challenges faced by the interrelationship of various market mix elements
  • To elucidate in detail, the organizational context of marketing decision making

who should attend

  • Program is targeted at middle to senior level professionals in sales and marketing function from both product and service marketing organizations
  • Participants looking for cutting edge knowledge on both strategic and tactical issues in sales and marketing of products and services can apply for the program
  • Those executive in the areas of sales/marketing/operations/customer relations/ marketing analyst will find the course useful to increase their productivity and growth

eligibility criteria

  • Graduates/Post Graduates in any discipline from recognized university with 50% marks
  • Working professionals with minimum 5 years of work experience

program design and duration

  • Duration : 1 Year
  • Class Schedule: Once a week
  • Class Schedule : Sunday, 6:30 PM to 9:30 PM
  • Delivery : Through classes at NIIT Imperia Centre for Advanced Learning in your city*, using Synchronous Learning Technology Platform
Get ahead in your career through advanced online courses and technology, digital marketing, big data and management with live interactive sessions