IIMC AND TRAINING.COM
INTRODUCE THE

EXECUTIVE PROGRAM IN DIGITAL
AND SOCIAL MEDIA MARKETING STRATEGY

Control the Future.
of digital strategy and marekting in
your organisation

Get more details now!









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Key Program Benefits
  • Top tier certification

    Certificate on successful course completion from Indian Institute of Management, Calcutta.
  • COMPREHENSIVE CURRICULUM

    Experiential and Interactive| Blended Learning | Case Studies, Corporate Examples and Guest Sessions by Industry Expert
  • LIVE VIRTUAL CLASSES

    Location Independent online interactive sessions by IIM faculty
  • ALUMNI STATUS

    Get IIM Calcutta Executive Education Alumni status
  • 24X7 LEARNING

    Assessments, Session Recordings, Learning resources, Discussion Forums, Q&A etc

WHOM DOES IT BENEFIT THE MOST

The Executive Program in Digital and Social Media Marketing Strategy provides in-depth knowledge and a solid foundation for marketers who want to specialise in Digital and Social Media Marketing. It

focuses on the latest trends, best practices and technologies for effective Digital marketing and Analytics including the synergy between field practice and class learning

Alumni
Organizations

  • Telecom
  • IT
  • ITES
  • Healthcare
  • Government
  • BFSI
  • FMCG

 

ABOUT THE COURSE:

The course will focus on sharing the latest trends, best practices and technologies for effective Digital Marketing. It will provide in-depth knowledge on Digital Marketing and analytics including understanding the need for digital marketing, creation and execution of digital marketing plans and assessing the impact of digital marketing strategy. The Program faculty will focus on

the synergy between field practice and class learning. This is a six-month program that is divided into three modules. The first and third modules will be conducted as face-to-face classes on IIM Calcutta campus. The second module will be delivered online through live, virtual classes on training.com over 10 weeks.

CLASS SCHEDULE

Classes are held on
every Wednesday and Saturday, 6:30PM to 9:30 PM.

PROGRAM DURATION

Six Months

ELIGIBILITY

Graduate/Post Graduate in any discipline with 50% marks
Minimum 2 years of work experience after graduation

 

 

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